Maruti Suzuki has rolled out a new television commercial for its premium hatchback, the Ritz, which revolves around the theme of Ritz choices.The campaign positions the car as one that offers the customer all he can ask for. As competition in the segment has picked up with a slew of new launches in 2009, and more lined up this year, Maruti Suzuki hopes the campaign will create a differentiator for the Ritz.
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